Senior Executive Program (SEP)

Two-Week Residential Program
August 20 - September 2, 2017

The Sasin Senior Executive Program (SEP) is founded on the knowledge that an enterprise’s success is the result of a well-balanced combination of short-term operational efficiency and long-term competitive advantage.  To achieve such success, organizations need executives who are masters of management's functional disciplines and who also can navigate today’s volatile marketplace to win.

That’s why Sasin created SEP. This intensive two-week residential program is conducted in English and designed to provide executives like you with the most modern, state-of-the-art knowledge and skills to advance your firm and propel your own success.


Leadership and Organizational Change

  • Dynamics and influence of individual, group, and organizational behaviors
  • Designing incentives to improve employees' job satisfaction
  • Employee performance metrics
  • Conflict management strategies
  • The art and science of negotiation
  • Organization development and modern approaches to change management
  • Cultural context of organization behavior for international managers
  • Environmental and technological impact on organization structure and design

Competitive Marketing Strategies and Global Markets

  • The marketing environment and analysis of market opportunities, customer profiles, industry/competitor profiles, demand estimates and forecasts
  • Marketing and contemporary change
  • Marketing program planning and design, communications, distribution channels, pricing decision, and product/service concepts
  • Relationships between business strategies and marketing program decisions

Leading Innovation

  • The power of innovation and winning best practices
  • Creating an innovation strategy
  • Activating a systematic 7 – step innovation process
  • Conducting real – world ethnographic research
  • Uncovering customer needs and generating new solutions
  • Managing cross – functional teams effectively
  • How values and norms impact an innovation mindset
  • Creating an innovation culture vision
  • Unleashing the innovation leader within you
  • Putting innovation into action – a 90-day action  plan

Profitable Growth & Value Creation

  • Evaluation of investment alternatives
  • Risk hedging through available financial instruments
  • Efficient financial management through major financial tools; capital budgeting, cash flow and capital structure analysis  
  • Derivative securities and risk management
  • Mergers, acquisitions, leveraged buyouts, and other financial market developments

Global Economic Environment

  • Evaluation of economic development’s impact on the firm
  • Economic integration of customer behavior and economic policies of domestic and foreign governments into business development
  • Decision-making and planning under evolving economic conditions

Strategic Management

  • Major elements of strategic management
  • Role and process of internal appraisal, analysis of management and functions, assessment of resources
  • External appraisal, forecasting, changing competitive and market dynamics, opportunities and threats
  • Approaches to strategy formulation, goals, steps, and action plans
  • Strategic management and executive decision-making

The Application Form can be completed and submitted online or may be downloaded here.
(The downloaded application may be returned by email, fax, or mail.)